THE WAY Policy Group is a policy and finance consultancy supporting governments, businesses, and institutions across Africa and emerging markets. We guide clients through international trade, development finance, and regulatory frameworks— delivering data-driven insights that unlock opportunities, reduce barriers, and promote sustainable growth.
Our mission is to deliver innovative, data-driven consulting that enables governments, businesses, and institutions to navigate evolving trade and development finance landscapes. Through actionable insights, we empower decision-makers in agriculture, fisheries, and global trade policy across Africa and emerging markets to unlock opportunities, reduce barriers, and drive sustainable economic outcomes.
We aim to be a leading policy and finance partner helping clients succeed in trade negotiations, forge strategic partnerships, and lead in Africa’s and global markets. We open international markets for agricultural inputs, value-added products, and fisheries through evidence-based strategies that support inclusive growth across emerging economies.
Trade policy design, negotiations, compliance & market-access strategies.
Export readiness, regulatory pathways, risk assessment & growth planning.
Capacity building, standards alignment, and development-finance advisory.
Data portals, dashboards, and evidence for policy & program evaluation.
Dashboards, trade matrices, and ODA insights to guide policy and investment decisions.
Rules of origin, SPS/TBT, NTB mapping, and AfCFTA-aligned strategy.
Co-creation with governments, DFIs, and private sector for measurable results.
Let’s turn insight into impact—bridging policy, data analytics, and market access through evidence-based strategy and measurable outcomes. Partner with THE WAY Policy Group to drive sustainable transformation across Africa and emerging markets.
Get In TouchDriving sustainable growth through expert trade policy consulting, development finance advisory, and data-driven insights for agriculture and fisheries. We help governments, businesses, and institutions unlock opportunities, reduce barriers, and compete in global markets.
Subscribe for data-driven insights from our Trade & Development Dashboards — featuring the latest visual analytics on markets, ODA, and agricultural trade across Africa and globally.