THE WAY Policy Group is a Policy and Finance consultancy supporting governments, businesses, and institutions across Africa and emerging markets. We guide clients through the complexities of international trade, development finance, and regulatory frameworks, delivering data-driven insights that unlock opportunities, reduce barriers, and promote sustainable growth.
Our expertise spans agriculture, fisheries, and broader trade sectors, enabling clients to enhance market access, attract investment, mobilize ODA funding, and achieve resilient, inclusive outcomes.
Governments — to shape trade and investment policies.
Businesses — to navigate compliance and expand into new export markets.
Institutions — to build capacity and align with global standards.
Researchers — to support evidence-based policies and programs.
We serve ministries, research centers, agribusinesses, and development partners as strategic partners in advancing sustainable trade, agribusiness, and fisheries across Africa and global markets.
To be the leading policy and finance consulting firm, enabling partners to achieve success in trade negotiations, forge strategic partnerships, and lead in Africa’s and global markets through policy innovation.
We work to open international markets for agricultural inputs, value-added products, and fisheries through evidence-based strategies, supporting inclusive growth across Africa and emerging economies.
Tambi Arrey Emmanuel Besong
Co-founder & Lead Consultant
International trade policy and WTO frameworks
Agribusiness policy briefings, market intelligence, and export diversification
Bilateral and multilateral trade negotiation support
Fisheries subsidies, sustainability, and blue economy strategy
Tariff and non-tariff barriers (SPS/TBT)
Official Development Assistance (ODA) and development finance analytics
Data-driven policy solutions and regulatory analysis
Emmanuel Besong is an international trade policy specialist and development finance expert with a proven track record of helping governments, businesses, and institutions unlock sustainable growth across diverse markets. He brings over a decade of multidisciplinary experience in trade negotiations, agribusiness policy, fisheries subsidies, and regulatory frameworks.
He recently served in the Rules Division of the World Trade Organization (WTO) in Geneva, where he contributed to the fisheries subsidies negotiations—supporting the ratification of the WTO Agreement on Fisheries Subsidies (Fish 1) and advancing the second wave of negotiations (Fish 2).
Emmanuel currently works with Cameroon’s Ministry of Agriculture and Rural Development (MINADER) in the Department of Regulation and Quality Control of Agricultural Products and Inputs (DRCQ), where he supports policy implementation, regulatory alignment, and quality standards enforcement across the agricultural value chain.
He holds an MSc in Agriculture and Development from the University of Reading (UK), where his dissertation focused on the impact of SPS and TBT measures on Central African agricultural exports to the EU. He is also a graduate of Cameroon’s prestigious École Nationale d’Administration et de Magistrature (ENAM), specializing in quality control, trade measurement, and standards enforcement. He earned a BSc in Economics and has received multiple awards and fellowships, including:
Chevening Scholarship, awarded by the UK Foreign, Commonwealth & Development Office
WTO Young Professional, selected for the prestigious Young Professionals Programme in Geneva
At The Way Policy Group LLC, Emmanuel leads consulting engagements to strengthen policy frameworks, and support market expansion through tailored, data-informed strategies.
Partner with THE WAY Policy Group for expert guidance in international trade policy, development finance, agriculture, and fisheries. Whether you need data-driven insights, support with market access, or advice on securing ODA and blended finance, our team is ready to help you achieve your objectives.
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