THE WAY Policy Group | International Trade Policy & Development Finance Solutions in Africa

Driving Sustainable Trade, Agriculture, and Fisheries in Africa with Data-Driven Policy, Funding, and Market Access Solutions.

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About THE WAY Policy Group

THE WAY Policy Group is a policy and finance consultancy that helps governments and businesses across Africa and emerging markets navigate the complexities of international trade and development finance. We deliver tailored, data-driven solutions to unlock new opportunities, reduce barriers, and drive investment. Our work promotes sustainable growth in agriculture and fisheries while enhancing broader global trade and investment initiatives.

Our Services

We deliver specialized consulting in international trade policy and development finance, helping public institutions, private sector actors, and industry stakeholders overcome trade barriers, access new markets, and secure financing to advance sustainable economic growth.

International Trade Policy Advisory

Expert Guidance on Trade Agreements, AfCFTA Protocols, Tariff Barriers, and Market Access for Africa and Emerging Markets

We support governments and businesses to navigate complex trade regulations through data-driven insights and tailored policy advice. Leveraging leading resources such as WTO, FAO, World Bank, WITS, UN Comtrade, UNCTAD, WCO, ITC, and AfCFTA, we identify opportunities, reduce risks, and ensure compliance. Our expertise spans tariff and non-tariff barriers, regional agreements, market access strategy, and evolving AfCFTA protocols — enabling you to achieve sustainable, competitive trade outcomes across Africa and global markets. We provide expert guidance to facilitate bilateral and multilateral trade negotiations and foster strategic partnerships that strengthen food security, enhance agricultural trade, and promote inclusive economic growth. Our work aligns trade policy with sustainable agricultural trade and fisheries development across Africa and emerging markets.
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Development Finance Consulting

Unlocking ODA Grants and Blended Finance for Sustainable Agriculture, Fisheries, and Climate Resilience

We provide Development Finance consulting services to help identify and mobilize funding — including climate finance — for sustainable and inclusive growth. We leverage trusted sources like the World Bank and OECD Creditor Reporting System, combined with advanced analytics, to craft data-driven strategies that help partners access the right mix of Official Development Assistance (ODA) grants, concessional loans, and equity investments. This includes support for technical assistance, sector budget support, and project-based interventions across sustainable agriculture, fisheries, and the ocean economy. To enhance sustainability outcomes, we integrate Rio Markers to track funding aligned with climate change mitigation, adaptation, biodiversity, and broader environmental sustainability goals.
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Mission

Our mission is to continuously innovate and adapt our services to meet the evolving needs of our clients and the global market. We are committed to being your partner not just for today, but for the future. Through rigorous research and the use of advanced data tools such as Microsoft Power BI, Python, and R, we aim to be a beacon of excellence in data-driven decision-making in International Trade and Development Finance, guiding generations of businesses and organizations toward a prosperous future.

Mission

Advancing Trade and Development Finance in Africa and Emerging Markets.

Our mission is to deliver innovative, data-driven consulting services that help clients adapt to evolving trade and development landscapes. We transform complex data into actionable insights—empowering decision-makers in agriculture, fisheries, and global trade policy across Africa and emerging markets to drive sustainable economic outcomes.

Global Agriculture Insights: Cocoa Production

What our clients say

RESULT IS THE ONLY THING THAT MATTERS

Are you ready to challenge us?

Thank you for considering our services. If you have any inquiries, require a quote, or want to discuss your business needs further, please don’t hesitate to get in touch with us. Our team is ready to assist you.

Phone

+237 690 032 325

Location

Efoulan, Yaoundé, Cameroon

Working Hours

7:00 Am To 6:00 Pm