From Tariff Data to Trade Wins.

AfCFTA implementation, market access strategy, and export competitiveness for African and emerging market economies, anchored in trade-flow analytics from FAOSTAT, WTO, UNCTAD, ITC, and UN Comtrade.

AfCFTA
Market Access
Export Strategy
Compliance

Tariffs, NTBs, and Agreements, Translated Into Market Strategy

We convert tariffs, non-tariff measures, and regional agreements including AfCFTA into executable market strategy. Our analysis draws on FAOSTAT, World Bank, UNCTAD, WTO, UN Comtrade, AfCFTA, ITC, WITS, and WCO, so your negotiators walk in armed and your exporters walk out cleared.
Global logistics network with shipping lanes and connected trade nodes

Specialized Focus: Agriculture & Fisheries

  • Benchmark performance against partners, competitors, and emerging markets.
  • Identify products with strong import/export growth rates and unit-value gains.
  • Pinpoint comparative advantages and low or zero-tariff corridors.
  • Align with SPS and TBT requirements to speed market entry and reduce risk.
  • Equip negotiators with production, trade, and price-trend indicators ready for the table.

How We Engage

Trade-flow analytics, AfCFTA diagnostics, and senior advisory in one engagement. We move from numbers to negotiation positions to signed agreements.

Capabilities: trade analytics, AfCFTA compliance, NTB mapping, partner risk, market access strategy, export diversification, and rules-of-origin readiness.

Talk to a Trade Advisor

How an Engagement Works

1Scoping & Trade Policy Diagnostic

We start with a deep dive into your goals, market priorities, and the trade barriers in your way.

  • What trade policy challenges are you facing?
  • Which markets and products are priorities?
  • Who are the decision-makers and counterparties?
  • What existing data or prior work can we build on?

Inputs are combined with global trade analytics to anchor the strategy in real flows, real tariffs, and real partner behavior.

2Strategy Design for Market Access

We design a market-access strategy aligned to your mandate, covering trade policy analysis, partner mapping, NTB diagnostics, risk assessment, and regulatory compliance.

You get a clear map of the most viable corridors, ranked by feasibility, expected volume, and political risk.

3Trade Diagnostics & Decision Support

Our work runs on multi-source diagnostics, advanced analytics, and clear visualizations. We surface opportunities, quantify risks, and equip your team with decision-ready outputs that hold up in negotiations and audits.

4Documentation, Filings & Compliance
  • Craft clear, results-focused narratives aligned to your strategy.
  • Ensure documentation meets regulatory and stakeholder standards.
  • Prepare rules-of-origin, SPS, and TBT readiness packages.

Submissions are designed to unlock market entry and clear customs without procedural delay.

5Implementation Support & Renewal Cycles
  • Monitor policy impact and surface timely updates as agreements evolve.
  • Adjust strategies when trade rules, tariffs, or counterparties shift.
  • Strengthen stakeholder engagement for sustained reach.

Your long-term partner: trade environments shift. We stay engaged across renewal cycles so your position stays current.

Container vessel at sea, global trade and logistics

Bundled With TWPG Dashboard Access

Every trade advisory engagement comes with seat-based access to the TWPG dashboard catalogue for your engagement team. Subscribe to specific dashboards independently, or scale up to Embed and White-Label licensing for ministry-wide deployment.

View Licensing & Pricing

Frequently Asked Questions

1What is international trade, and why is it important?

International trade is the exchange of goods and services across borders. It enables countries to specialize where they have a comparative advantage, expands markets, sharpens competition, lowers prices, and increases consumer choice, driving growth and integration.

See: WTO · UNCTAD

2What is the World Trade Organization (WTO), and what role does it play?

The WTO (est. 1995) administers global trade rules, hosts negotiations, settles disputes, and supports trade for development, covering 98%+ of world trade.

Visit the WTO

3What are tariffs, and how do they affect international trade?

Tariffs are taxes on imports. Higher tariffs protect domestic producers but raise prices and restrict trade; lower tariffs improve market access and reduce costs for consumers and firms.

WTO on Tariffs

4What is the difference between SPS and TBT measures?

SPS measures protect humans, animals, and plants from sanitary risks. TBT measures are technical regulations and conformity assessments covering safety, quality, and environmental protection. Both must not function as disguised restrictions on trade.

WTO SPS · WTO TBT

5How can businesses find potential trade partners?
6What is a Free Trade Agreement (FTA)?

An FTA reduces or removes trade barriers between members, encouraging trade, investment, and consumer choice. Examples include the EU-Korea FTA and the AfCFTA.

7What is trade compliance, and why is it important?

Trade compliance is adherence to import/export laws, customs, valuation, origin, product standards, documentation, and reporting. Strong compliance reduces risk, avoids penalties, and keeps supply chains moving.

8What is the African Continental Free Trade Area (AfCFTA)?

The AfCFTA creates a unified African market by progressively eliminating tariffs and simplifying trade rules. It is the largest free trade area by membership and population.

AfCFTA Secretariat

9What are non-tariff barriers (NTBs)?

NTBs include quotas, licensing requirements, and technical regulations. While many serve legitimate policy goals, discriminatory or excessive NTBs raise costs and hinder SMEs in developing countries.

UNCTAD NTMs

10Why is data vital in international trade?

Reliable data anchors negotiations, risk analysis, competitiveness assessments, and compliance. Trade decisions without data are guesses with consequences.

UNCTADstat · WTO Statistics

11How can trade support sustainability goals?

Trade can scale clean technologies, encourage low-carbon production, and align incentives with environmental agreements.

WTO Trade & Environment

12What is the General Agreement on Trade in Services (GATS)?

GATS is the WTO treaty for trade in services. It promotes transparency and progressive liberalization while preserving policy space for public-interest objectives.

13What is the TRIPS Agreement?

TRIPS sets minimum standards for IP protection to support innovation and trade, with flexibilities to protect public health and development needs.

Win Your Next Market

Whether you're negotiating AfCFTA protocols, expanding export markets, or fixing compliance gaps, our senior trade advisors translate the data into the deal. Engaged on a project basis with TWPG dashboard access bundled for your team.

Talk to a Trade Advisor