About The Way Policy Group

We built TWPG because too many companies and governments across Africa and emerging markets still rely on intuition alone. Our platform and advisors close that gap with the data, insights, and strategy to compete, optimize sourcing, manage risk, and unlock new markets.

Market Intelligence
Trade Policy
Development Finance
Agriculture & Fisheries

Who We Are

The Way Policy Group (TWPG) is a hybrid data and advisory firm. We build the platform that decision-makers use to navigate global markets, and we provide the expert team they rely on to act on what the data reveals. Across Africa and emerging markets, we serve governments, agribusinesses, exporters, and development partners working in trade, agriculture, fisheries, and development finance.

Our platform translates complex datasets from FAOSTAT, FishStatJ, WTO and WITS, OECD CRS, and World Bank indicators into actionable dashboards for negotiators, policymakers, exporters, and investors. Subscribers use it to identify markets, find buyers and suppliers, track prices, monitor ODA flows, and benchmark competitive positioning.

When data alone is not enough, our advisory team steps in. We support trade policy, AfCFTA implementation, development finance mobilization, market entry, project design, and donor engagement, always grounded in the same evidence base that powers the platform.

The result: clients move from reacting to deciding. They see the market clearly, choose with conviction, and act before competitors do.

Laptop displaying TW Policy Group data analytics dashboard

How We Deliver Value

Two complementary engines, one integrated approach. Subscribe to the platform, engage our advisors, or combine both.

Platform · SaaS

The Intelligence Platform

A subscription suite of dashboards and analytics built on multi-source global data, designed for decision-makers who need answers fast.

  • Trade flows, export market opportunities, and price analytics
  • Buyer, supplier, and partner identification across emerging markets
  • ODA and development finance flow tracking by sector and donor
  • Agriculture, fisheries, and ocean economy indicators
  • Built-in AI assistance for faster decision-making
Advisory · Consulting

The Advisory Team

Senior consultants in trade policy and development finance who turn the platform's evidence into strategy, mandates, and measurable outcomes.

  • Trade policy design, AfCFTA implementation, and negotiation support
  • ODA mobilization, blended finance, and donor engagement
  • Market entry, sourcing strategy, and export competitiveness
  • Project design, evaluation, and results frameworks
  • Custom research, policy briefs, and tailored dashboards

Our Mission

To equip governments, businesses, and development partners across Africa and emerging markets with the intelligence, data, and expertise to compete with anyone, anywhere.

Global network distribution map

Our Vision

To become the most trusted intelligence and advisory partner for trade, markets, and strategic decisions across Africa and emerging markets.

Who We Work With

🏛️

Governments & Ministries

Trade policy design, negotiation support, AfCFTA implementation, and sector dashboards.

📈

Businesses & Exporters

Market data, buyer and supplier discovery, sourcing strategy, and growth planning.

🌍

Development Partners

ODA mapping, donor engagement, program design, and results-framework analytics.

🔬

Researchers & Institutions

Data portals, dashboards, and evidence to support policy and program evaluation.

Evidence & Analytics

Dashboards, trade matrices, and ODA insights that guide policy and investment decisions.

Compliance & Market Access

Rules of origin, SPS and TBT, NTB mapping, and AfCFTA-aligned strategy.

Partnerships & Delivery

Hands-on execution alongside governments, DFIs, and private sector partners for measurable results.

Meet Our Experts

Tambi Arrey Emmanuel Besong, Founder and Lead Consultant
Tambi Arrey Emmanuel Besong
Founder & Lead Consultant
View Emmanuel on LinkedIn

Areas of Expertise

International trade policy, WTO frameworks, and AfCFTA
Agribusiness briefings, market analytics, and export diversification
Bilateral and multilateral negotiation support
Fisheries subsidies, sustainability, and blue economy strategy
Tariffs and NTBs (SPS and TBT), rules of origin, and compliance
Official Development Assistance (ODA) and development finance analytics
Data-driven policy solutions and regulatory analysis

Ready to Work Together?

Subscribe to the platform, engage our advisors, or do both. Either way, we help you turn evidence into market access, financing, and policy impact across Africa and emerging markets.